Nation’s largest lender State
Bank of India strengthened its social media presence with the launch of its
channel on popular video sharing website Youtube and said it will also be
launching its handle on the micro-logging site Twitter soon. “The YouTube
channel is another platform that will enable us to connect with our customers.
SBI will continue to spread its footprint on social media through the launch of
platforms like Twitter, shortly,” Chairperson Arundhati Bhattacharya said in a
statement. The YouTube channel, which follows a dedicated Facebook page launch
in November, will initially have information about the bank’s products and
services and its legacy to begin with and will gradually include philanthropic
initiatives, it said in a statement. SBI, has over 200 years of history. It has
over 15,000 branches and over 43,000 ATMs. The bank statement said the Youtube
channel will help it connect with the young and technologically savvy customers.
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