CanBank to go in for brand makeover

Here is the beginning of my post. And here is the rest of it.Canara Bank, which recently turned 100, is in for a brand makeover. The Bangalore-based PSU bank will be the latest in a long list of banks and financial institutions to rebrand themselves in their pursuit to stay ahead of the times. Ray+Kesavan has been assigned the task of the bank’s makeover. The bank will soon sport a trendier logo in place of the familiar ‘flower and palm’ one with the tag ‘serving to grow, growing to serve’. The new tagline will be ‘business to profit, profit to business.’ It is also learnt that the formal launch of the new logo would in all probability coincide with the bank’s foundation day later this month. It is not known whether Canara Bank would go in for a brand ambassador although it had been using the services of Venkatesh Prasad, Indian cricket team’s bowling coach, as a model for some of its products. Prasad, it maybe recalled, is an employee of Canara Bank.