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Nov 15, 2007

Your family photo on your Deutsche Bank credit card

Here is the beginning of my post. And here is the rest of it. Would you like to put your family photo on your credit card? Customer-chosen photo on the plastic is something that Deutsche Bank is planning to bring out soon. Deutsche Bank is the new kid on the block in the Indian credit cards business. It launched its cards business only about a year-and-a-half ago and has issued since 350,000 cards. Mr Shameek Bhargava, Director & Head of Credit Cards, Asia Pacific, Deutsche Bank, says (without sharing numbers) that spends on the cards are better than the industry average. But what if you want a picture of your choice on the card ? According to Mr Bhargava, the bank is in the process of putting in place a mechanism for screening the pictures so that less-than-honourable pictures do not get on to Deutsche Bank’s credit cards. Once the mechanism is in place, customers would have the facility

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